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RESEARCH ON MAIN STREET

Using the Web to Find Local
Business and Market Information


By Marcy Phelps

Foreword by Mary Ellen Bates

"This book covers an area of business research that simply hasn’t been addressed before, and it fills an important gap in any researcher’s toolkit."
 - Mary Ellen Bates, Bates Information Services, Inc.

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Tips From The Pros

Special thanks go to the following experts who contributed Tips From the Pros, short sections spotlighting their advice for finding local business and market information:

Chapter 1 Planning the Trip: How to Approach Local Business Research
"Managing Your Clients' Expectations"
Cynthia Shamel
Shamel Information Services
Poway, California
www.shamelinfo.com

Chapter 2 Packing the Essentials: Key Resources for Local Business Research
"SEC Filings: A Treasure Trove of Information"
Margaret King
InfoRich Group Inc.
Drexel Hill, Pennsylvania
www.inforichgroup.com

Chapter 3 Avoiding Shady Characters: Evaluating Information on the Web
"Thinking About What You Find Online"
Robert Berkman
The Information Advisor
Rochester, NY
www.informationadvisor.com

Chapter 4 Local Demographics
"Finding Local Population Data"
Peggy Garvin
Garvin Information Consulting
Washington D.C.
www.garvinconsulting.com

Chapter 5 Local Economics
"YourEconomy.org"
Christine Hamilton-Pennell
Growing Local Economies, Inc.
Denver, Colorado
www.growinglocaleconomies.com

Chapter 6 Local Companies
"Adobe Acrobat Pro for Private Company Research"
Amelia Kassel
MarketingBase
Sebastopol, California
www.marketingbase.com

Chapter 7 Looking for Locals
"Getting Local People to Talk"
Risa Sacks
Risa Sacks Information Services
Worcester, Massachusetts
www.risasacks.com

Chapter 8 Local Issues
"Who Has Jurisdiction for a Political Issue?"
Monnie Nilsson
The Denver Post
Denver, Colorado
www.denverpost.com

Chapter 9 Paying at the Pump: Fee-Based Sources for Local Business Information
"Paying for Information—When Is It a Good Idea?"
Barbara Fullerton
Morningstar, Inc.
Dallas, Texas
documentresearch.morningstar.com

Chapter 9 Paying at the Pump: Fee-Based Sources for Local Business Information
"Tips for Renting a Mailing List"
Kathy Mills
Greensboro, North Carolina
Latest News

Upcoming book signing:
Computers in Libraries conference
April 7, 2014
Washington DC
Hope to see you there!

Marcy quoted in Entrepreneur magazine
Hacking the U.S. Census for Market Research

Marcy's article published in
Huffington Post!
Know Before You Grow:
Key Resources for Learning about your Customers and Competitors


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Research on Main Street is also available from:
Amazon.com
&
Colorado Chapter, Business Marketing Association
(Proceeds go to BMA Colorado)

Research on Main Street is available in e-book format!
Sony Reader
Nook
Kindle




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