Using the Web to Find Local
Business and Market Information

By Marcy Phelps

Foreword by Mary Ellen Bates

"This book covers an area of business research that simply hasn’t been addressed before, and it fills an important gap in any researcher’s toolkit."
 - Mary Ellen Bates, Bates Information Services, Inc.

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Links to resources mentioned in Research on Main Street

Chapter Three
Avoiding Shady Characters: Evaluating Information On The Web

123people.com (www.123people.com): This aggregator pulls together web-based information about people, including images, documents, email, and related websites.

Biznar (www.biznar.com): A business-related search engine, this site is useful for going straight to the source and verifying information in published articles.

BNET (www.bnet.com): This site provides business articles, which are useful for verifying information you find on the web and for identifying leads to sources.

Glassdoor.com (www.glassdoor.com): A tool for job hunters, Glassdoor.com is often used to research corporate culture.

Google Directory (directory.google.com): Use this resource for getting to the websites of local news outlets. Follow the link for Regional to drill down to the local level.

Pipl (pipl.com): This source scours the web for information about people.

The Skeptical Business Searcher, by Robert Berkman (Information Today, Inc., 2004): This is one of the most useful books—if not the most useful—for learning about evaluating information you find on the web.

Wikipedia (www.wikipedia.org): Use information from this site as leads to other sources. Articles with footnotes tend to be the most credible. Check the Discussion page for additional information about an article.

Yahoo! Directory (dir.yahoo.com): This collection of links includes a Regional subject heading, which you can use to drill down to local sources. It comes in handy for pulling original news articles when checking the accuracy of information you find on the web.

Yahoo! Pipes (pipes.yahoo.com/pipes): Use Yahoo! Pipes to track trusted sources and have relevant articles and news releases delivered to your desktop.

Yelp (www.yelp.com): A consumer-review site, Yelp is useful for local-level information about events, businesses, and more.

ZoomInfo (www.zoominfo.com): This aggregation site collects and compiles in one place web-based information about people. Because the information is gathered by machines rather than humans, be sure to check its accuracy.
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Computers in Libraries conference
April 7, 2014
Washington DC
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Marcy quoted in Entrepreneur magazine
Hacking the U.S. Census for Market Research

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Know Before You Grow:
Key Resources for Learning about your Customers and Competitors

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