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RESEARCH ON MAIN STREET


Using the Web to Find Local
Business and Market Information

By Marcy Phelps


Foreword by Mary Ellen Bates

"This book covers an area of business research that simply hasn’t been addressed before, and it fills an important gap in any researcher’s toolkit."
 - Mary Ellen Bates, Bates Information Services, Inc.

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Research On Main Street
       Book Table of Contents
       Book Foreword
       Book Introduction

Tips From The Pros

What People Are Saying

Links from the Book
       Chapter 1: Planning the Trip
       Chapter 2: Packing the Essentials
       Chapter 3: Avoiding Shady Characters
       Chapter 4: Local Demographics
       Chapter 5: Local Economics
       Chapter 6: Local Companies
       Chapter 7: Looking for Locals
       Chapter 8: Local Issues
       Chapter 9: Paying at the Pump

About Marcy Phelps
Links from the Book       Chapter 1: Planning the Trip
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Links to resources mentioned in Research on Main Street

Chapter One
Planning the Trip: How To Approach Local Business Research

Demographics: A Guide to Methods and Data Sources for Media, Business, and Government, by Steve Murdock, Chris Kelley, Jeffrey Jordan, et al. (Paradigm Publishers, 2006): This book includes a description of geographic definitions in demographic sources.

Google Maps (maps.google.com): Before getting started on a local project, familiarize yourself with the geographic details of your targeted location. Run a search in Google Maps to view boundaries and nearby places.

ThomasNet (www.thomasnet.com): This database of manufacturing firms and suppliers can be searched by location.
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Research on Main Street is also available from:
Amazon.com
&
Colorado Chapter, Business Marketing Association
(Proceeds go to BMA Colorado)

Research on Main Street is now available in e-book format!
Sony Reader
Nook
Kindle (Note: currently unavailable on Kindle. Click to learn why)

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