Research on Main Street
Using the Web to Find Local
Business and Market Information
By Marcy Phelps
Published by Information Today, Inc. (April 2011)
Even in a global economy,
businesses often need targeted, localized information about consumers, companies, and industries—but as skilled searchers know, adding the element of geography to any research project creates new challenges.
With
Research on Main Street, Marcy Phelps presents a unique and useful guide to finding business and market information about places—including counties, cities, census blocks, and other substate areas—using free and low-cost online resources.
You’ll learn expert techniques and strategies for approaching location-specific research, including advice on how to tap local sources for in-depth information about business and economic conditions, issues, and outlooks.
In addition to sharing her own well-honed expertise, Marcy
incorporates
a wealth of advice from her fellow business researchers throughout in the valuable
Tips from the Pros sections in each chapter.