Research on Main Street
By Marcy Phelps
Using the Web to Find Local
Business and Market Information
Published by Information Today, Inc. (April 2011)
Even in a global economy, businesses often need targeted, localized
information about consumers, companies, and industries—but as skilled searchers know, adding the element of geography to any research project creates new challenges.
With Research on Main Street
, Marcy Phelps presents a unique and useful guide to finding business and market information about places—including counties, cities, census blocks, and other substate areas—using free and low-cost online resources.
You’ll learn expert techniques and strategies
for approaching location-specific research, including advice on how to tap local sources for in-depth information about business and economic conditions, issues, and outlooks.
In addition to sharing her own well-honed expertise, Marcy
incorporates a wealth of advice
from her fellow business researchers throughout in the valuable Tips from the Pros
sections in each chapter.